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Saturday, July 2, 2022

Nikken In The News and Using This

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July 2, 2022

Nikken in the News

‘To give anything less than your best is to sacrifice the gift.’
-Steve Prefontaine

While walking around downtown Coos Bay, Oregon a few minutes ago, I couldn’t get over the message on the mural behind my wife and youngest daughter. In 1975, this young man dominated the sports world news because his life was cut short due to a tragic death. As a 19 year old a few years earlier he was on the cover of Sports Illustrated due to his achievements in the world of track and field. He trained under coach Bill Bowerman who was the co-founder of Blue Ribbon Sports which later became the company we all know as Nike.

Nikken was birthed the same year that Nike’s poster child’s life came to an end. Nikken didn’t make the news stories around the globe like Steve did back then, but to me, it doesn’t matter. The founder of our company made a decision to launch this research and development company so others could enjoy the benefits of these bumpy insoles that just might allow us to run a little faster than the others, just like coach Bill did when he used his wife’s waffle iron to make a better tread on Steve’s shoes.

When you set out to give your best at anything, you may not get noticed at first, but do this over and over again and you may find yourself leading others in your field. Mr Masuda chose to start when he could have stopped. Pre, as he was known by most, chose to race harder and faster than anyone else at the sound of the gun when his fellow runners would pace themselves.

Nikken may not be in the news (like we want it to be), but what we as Nikken Consultants & Customers represent IS in the news every day. What’s fun is to utilize this as we share, not sacrifice, this gift with others.

Tomorrow morning on Saturday AM Live!

Last Saturday we had fun with Nikken Trivia. Tomorrow we will have even more fun with Nikken in the news. How do we use the news cycles to create conversations that really count and convert people into opening the gift we’re giving?

The call will commence at 7:00am PDT and the numbers to push are 480-660-2210, code 1536#. The great gal that answers won’t tell you to enter 1536#, so be sure to do this. If you miss it live, check out this conversation and so much more at:


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