Listen to the Saturday, July 25, 2015 Call Rogers Team Kaizen Call #24.
What can we do to increase our exposure and shorten the informational process for new people? Is it just through connecting people to Nikken as a customer or consultant? Is there a faster way to get people to see the big picture?
As we crest the half-way mark of summer, I'm all to aware that the days are getting shorter and before we know it, we’ll be looking forward to breaking out our thermals again. There’s lots to leverage in a new product like DUK tape, but I think the core principle is to refine our story to include the high points of what is making Nikken 2.0 so unique.
Vance writes in his weekly email:
"‘Why haven't I heard about Nikken?’
This question was posed to me yesterday by a new customer who kept asking questions about specific uses of the products. Just in her immediate family they had a range of issues including raging back agony in her 23 year old daughter due to three botched surgeries! The more we talked, the more excited she got about this new discovery.
Pat Terry shared a challenge recently to modify our story with emphasis since January of 2015. Nikken has evolved into a totally new company compared to what it has been in the past. Sure, we'e still the leader in advanced magnetic products, but now we’ve continued that excellence with items like DUK tape. Most are feeling results in seconds with just a small piece. What a fantastic prospecting tool!
If you’re Nikken story reaches back several years, can I echo Pat's challenge? We need to focus on what’s current because it’s gonna keep getting better. With what we’ve seen in business growth since January is just the tip of the ice berg. Modeling the Quality Enrollment and encouraging others to do the same means big growth and really nice commission checks. It’s a very attainable level and it fosters personal sales. Personal sales means that we’re setting the example of sharing. And the more we share, the less we’ll have to worry about anyone ever asking that question again.